Smart TV App Development Services

Smart TV App Development Services

From idea to on-screen experience. We design and develop custom Smart TV applications for streaming, fitness, and lifestyle use cases.

  • Cross-platform Smart TV app development

  • OTT app design and integration for CTV platforms

  • Custom UI/UX for large-screen navigation and remote control

  • Backend development, media streaming, and analytics integration

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Smart TV App Development – Market Overview

Smart TV and Connected TV (CTV) platforms have become a key channel for media, fitness, and lifestyle brands to reach their audiences directly on the big screen.

As an experienced Smart TV app development company, Stormotion helps companies bring their digital experiences to all major TV ecosystems.

Popular CTV platforms:

  • Android TV / Google TV: the most flexible choice for custom OTT and streaming solutions.

  • Apple TV / tvOS: perfect for premium content experiences and high-end design.

  • Amazon Fire TV: widely used in the US and UK for streaming and lifestyle apps.

  • Roku TV: a cost-efficient platform for large-scale distribution.

  • Samsung Tizen TV & LG webOS TV: ideal for brand-owned Smart TV apps with direct store distribution.

Industry outlook: Recent market data clearly shows the momentum of custom Smart TV applications development:

  • $12.3B+

    global Smart TV app market size by 2033

  • 1.5B+

    OTT video service subscribers globally by 2027

Smart TV App Development Company: Our Services

  • Cross-Platform Smart TV App Development

    We build custom Smart TV and Connected TV applications that work seamlessly across platforms with optimized performance, accessibility, and compliance across ecosystems.

    • Multi-platform development and SDK adaptation

    • Unified UX for different remote control schemes

    • App Store submission and certification support for each platform

    • Optimized app performance and accessibility compliance

  • OTT & Streaming Platform Development

    From subscription-based video services to live sports broadcasts, we offer OTT app development for immersive content experiences, including video libraries, user profiles, and monetization models.

    • Video-on-demand (VOD) and live streaming setup

    • Payment integration, user authentication, and subscriptions

    • Recommendation systems and analytics dashboards

    • Voice navigation and smart search integration (Google Assistant, Alexa, Siri Remote)

  • Cross-Device Integration & Companion Experiences

    Our engineers create Smart TV apps that connect with smartphones, wearables, and IoT devices, enabling synchronized, multi-screen experiences that keep users engaged across ecosystems.

    • Second-screen and remote-control functionality

    • BLE / Wi-Fi communication with external devices

    • Real-time data sharing between mobile, web, and TV apps

    • Cross-device pairing flows designed for easy setup and consistent UX

  • Custom UI/UX Design for TV Interfaces

    Smart TV UX requires a different logic than mobile. Our Smart TV apps development company designs intuitive, remote-friendly interfaces that guide users through video, navigation, and interaction flows – optimized for 10-foot experiences.

    • UX flows for remote control, voice input, and minimal navigation depth

    • Layouts optimized for distance readability and accessibility

    • Brand-consistent UI components, animations, and motion design

  • Backend, CMS & Content Management

    We build scalable backends, headless CMS, and admin panels to power your Smart TV applications for managing content, subscriptions, and real-time usage data across devices.

    • Headless CMS with API-first architecture (e.g. KeystoneJS, Strapi)

    • Admin dashboards for user and content management

    • Hosting and cloud infrastructure on AWS, Firebase, or DigitalOcean

    • CI/CD pipelines for updates and app store deployment

  • Analytics & Product Optimization

    Our developers integrate modern analytics tools to help you understand audience behavior, content performance, and retention, making data a driver for continuous improvement.

    • Integration with Firebase, Mixpanel, or Segment

    • Tracking of engagement, watch time, and churn metrics

    • Data-driven A/B testing and UX optimization

    • Performance monitoring across Smart TV stores and device models

Why Choose Our Smart TV App Development Company?

Experience with Connected Devices

For over 8 years, we’ve been creating digital products, helping startups and established companies deliver user experiences across modern ecosystems.

Technology Guidance Included

Whether it’s an OTT streaming service or a multi-device companion app, we help you choose a scalable tech stack that fits your business model and audience.

Cross-Platform Development Expertise

Android TV, Apple TV, Roku, Fire TV, Samsung Tizen, or LG webOS – we build once and adapt for all major ecosystems, ensuring smooth performance and consistent UX across screens.

Ownership Mindset & Close Collaboration

Our dedicated development team takes responsibility for technical and product outcomes, working with you as a reliable Partner, not just a service vendor.

Work Process of Our Smart TV Apps Development Company

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  • Discovery

    We start by understanding your product vision and business goals – analyzing target audiences, conducting initial tech validation, and preparing rapid prototyping for Smart TV platforms. The outcome is a clear Project Scope that defines the technical direction, milestones, and next steps.

  • Research & Design

    Our team designs intuitive user journeys and remote-friendly interfaces optimized for large screens. The goal: a clear, engaging UX that fits how users actually interact with Smart TVs.

  • Stack Selection

    We help you choose the right technologies for performance and scalability. Depending on project needs, we combine React Native for TV, native SDKs, and proven backend solutions to ensure smooth cross-platform performance.

  • Development

    Our team of Smart TV app developers builds high-performance apps for major CTV platforms, with consistent UX, robust architecture, and seamless integration with your existing ecosystem. We work in Agile cycles, combining flexibility, transparency, and continuous delivery.

  • QA & Testing

    Quality Assurance is a key process. We test across multiple devices, resolutions, and remote types to guarantee speed, stability, and a flawless playback experience before release.

  • Deployment

    We prepare your app for submission and certification across all target Smart TV stores, ensuring compliance with each platform’s SDK and UI standards for a smooth rollout.

  • Maintenance

    Post-launch, we provide continuous updates, monitoring, and performance optimization. With analytics and feedback loops, we ensure your app stays secure, stable, and relevant over time.

Our Latest Projects

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STEPR

STEPR

React NativeIoTFitnessUI DesignAndroidStair-climbing Machine

Fitness console & companion app

STEPR is a premium stair-climbing machine by Australian Fitness Supply, targeting the US market. We develop a custom Android console app that controls the machine, and a companion mobile app for workout tracking.

Milence

Milence

EV ChargingUI/UX DesignAndroidKotlinKiosk Application

Payment terminal app

Milence is a joint venture by Volvo, Daimler Truck, and TRATON GROUP — building Europe's first large-scale charging network for heavy-duty trucks. We developed the payment terminal app for their self-service stations.

Caspar Health

Caspar Health

React NativeHealthcareCross-Platform DevelopmentAndroidiOS

Digital rehabilitation app

Caspar Health is a German HealthTech company serving 350,000 patients across 250+ partner clinics - officially recognized by the German Pension Insurance Fund as Germany's first Digital Aftercare Center.

Mindance

Mindance

React NativeWellnessWeb DevelopmentCross-Platform DevelopmentiOSAndroid

Mental health & wellbeing app

Mindance is a German corporate mental health platform trusted by 1,400+ companies, high rated on both iOS and Android. We helped develop and scale B2B2C mobile and web platforms with 1,000+ interactive resources created by 50 expert coaches across 50+ mental health topics.

SportPlus

SportPlus

React NativeCross-platform developmentIoTBLEFitness

Fitness equipment app

SportPlus is a German home fitness equipment brand based in Hamburg, with 20+ years on the market. We built their companion app from scratch - device pairing across 4 BLE protocols, personalized workout plans, and a CMS for custom workout content.

Tech Stack for Smart TV App Development

Testimonials

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"Stormotion has really delivered on their promises. They’ve been very transparent about their progress, flexible in reacting to changes, and solution-focused in overcoming challenges. If they didn’t know something, they would find out, which gave us great confidence in their ability to go the extra mile."

Case study

"I had meetings with 30 different agencies and the team at Stormotion gave me the most confidence to go forward. With them you feel like you've got a kind, knowledgable & conscientious team behind you. So I was 100% sure that they're going to be able to deliver our project!"

Case study

"Stormotion stood out because of their focus on Bluetooth-connected products. They weren't just app developers, they understood the unique challenges of building mobile app experience for hardware products. Their collaborative approach, technical expertise, and ability to quickly grasp the vision of the North Guardian app made it clear that they were the right fit."

Case study

"We originally got in touch with Stormotion from our original app developer. And very soon we found real value in choosing Stormotion, because they previously had real valuable experience on the field – digital apps working in the realm of EV charging. So, it was really a no-brainer for us to to go with them."

Case study

"If you're thinking of going to Stormotion, you're going to have a very easy team to talk to, to communicate with, to understand what you want to do. They will tell you if you're barking up the wrong tree and are going to waste your time and money. I'd say "give it a go!" and I thoroughly recommend Stormotion."

Case study

"The Stormotion team quickly became our team for everything Native app-related. It would be hard to name all the things that we built over the many years we worked together, but overall, I think we had a good partner who was able to adapt the way we worked, and the way they worked. So that we could ultimately build a product that had the quality that we wanted and with the speed that we wanted."

Case study

"Given a tough budget and a lack of knowledge in our own engineering team, we quickly came to Stormotion. We had already worked together on previous projects, and I knew that, based on React Native, we could have one engineer responsible for it. That was just amazing because I could really focus on our customer side, knowing that the mobile application for the testers was in very good hands."

Case study

"Trust Stormotion. Work with them on your road map, on your technical debt. Also, expect feedback because the team is eager to do this. It's what I value and, I think, many startups value."

Case study

"I highly recommend Stormotion as a service provider for app development. They're young, flexible, dynamic, creative and very fast. The cost of planning and implementation is also reasonable. As they use "pay as you go", have a good plan first – then the result also will be satisfactory."

Case study

"Working with Stormotion was a blast! The Project Managers, and especially Alex, are always there for you when you need them to go the extra mile. And it's very easy to communicate with them. Whether it's something urgent or whether it's a bigger task, like building the structure of the architecture, I always felt like I was treated very well. Stormotion delivered a great app experience from day one."

Case study

FAQ: Smart TV App Development Services

What is Smart TV app development?

Smart TV app development is the process of designing and building applications for Connected TV (CTV) platforms like Android TV, Apple TV, Samsung Tizen, Roku, and LG webOS. These apps deliver streaming, fitness, or lifestyle experiences directly on large screens, often integrating with mobile or IoT ecosystems.

What platforms do you build Smart TV apps for?

As one of the experienced Smart TV app development companies, we develop cross-platform Smart TV apps for all major operating systems: Android TV / Google TV, Apple tvOS, Amazon Fire TV, Roku OS, Samsung Tizen, and LG webOS. Depending on your needs, we use native SDKs or web-based frameworks to ensure smooth performance and consistent UX.

What tech stack do you use for Smart TV app development?

We work with Swift/SwiftUI, Kotlin/Java, JavaScript/TypeScript, and frameworks like React Native TV.

For backend and APIs, we rely on Node.js (NestJS), GraphQL/REST, PostgreSQL, Firebase, and AWS.

Each platform (tvOS, Roku, Tizen, etc.) has its own SDK, and we tailor the tech stack accordingly for optimal performance and maintainability.

Do you also build mobile companion apps for Smart TV platforms?

Yes. We often develop mobile or tablet companion apps that pair with Smart TVs via BLE or Wi-Fi, enabling remote control, content casting, or second-screen interactivity. This approach creates a unified user experience across devices.

Can you integrate payments or subscriptions in Smart TV apps?

Yes. We implement in-app purchases, pay-per-view models, or subscription billing using native systems like Apple tvOS Billing, Roku Pay, or Amazon IAP. For hybrid or cross-platform apps, we can also integrate RevenueCat or Stripe. All payment flows are built with secure tokenization and aligned with each platform’s compliance requirements.

What are the main features of a Smart TV app?

The main app features for Connected TV (CTV) development include user authentication, content browsing, video playback (VOD or live streaming), personalized recommendations, payment and subscription systems, and analytics tracking.

As an Android Smart TV app development company, we also build features for fitness or IoT use cases, including BLE/Wi-Fi connectivity, real-time data display, and remote control.

Why choose Stormotion as your Smart TV app development partner?

As the best Smart TV app development company, Stormotion combines mobile, web, and IoT experience to build scalable, user-centric Smart TV solutions.

Our team supports clients from discovery and design to launch and maintenance, acting not just as developers but as a product-focused partner who takes ownership of every detail.

How do you ensure quality and performance across TV platforms?

Our QA team tests apps on physical devices and emulators for different screen sizes, resolutions, and remotes.

We validate performance (frame rate, buffering), accessibility, and UX across Android TV, Roku, Tizen, webOS, and tvOS to ensure a consistent experience.

How much does Smart TV app development cost?

At Stormotion, we typically form a development unit for each project, consisting of full-time full-stack engineers and part-time QA Specialist, UX/UI Designer, and PM/Scrum Master.

The typical price for a development unit ranges between €10,000 and €15,000 per month. With an average timeline of 5-8 months, the total cost of building a complete Smart TV app is usually €50,000-€120,000, depending on scope and feature set.

How long does it take to develop a Smart TV app?

Most Smart TV apps take 5 to 8 months to design, build, and launch. The timeline depends on the app’s complexity, supported platforms, and features like streaming, authentication, or analytics.

In the discovery phase, we help define priorities and roadmap milestones to keep development efficient and ensure a smooth release across all targeted TV ecosystems.

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